17 RESTAURANT SUSHI BAR & GRILL
After undergoing stylish new renovations, South Beach kosher fusion eatery 17 Restaurant & Sushi Bar tasked me with developing a new website, social online presence and marketing collateral that matched their modern new look and would help attract new young customers.
After an overhaul of their brick & mortar location, updated menu and new specials to promote, 17 Restaurant entrusted me with creating a brand new suite of marketing materials including business cards, menus, holiday menus, flyers, event banners and more to help catapult their brand to the next level.
A fresh take on flavorful fusion food.
As 17 Restaurant planned for continued growth and expansion of their catering services, they sought an online presence that could represent their unique fare, attract new customers and streamline their online ordering. After completing a discovery session with key players on the 17 team, analyzing their local competitors and defining their brand values and purpose, I extended their new visual identity with copywriting and website design that would showcase their dine-in, take-out and catering services along with their commitment to South Beach community.
Upgrading from menupages to their own website, it was essential that I implement a local SEO strategy that would help the new website rank for valuable searches. After evaluating the local industry and online competition, I rolled out an SEO strategy that included submitting the business to online directories which led to an increase in awareness and sales.
Making sushi social.
With the launch of a new website and updated branding, I was charged with the task to revamp 17 Restaurant’s social media presence. I developed a visual direction for social creative that would stand out in feeds, inspired by the visual elements found on the website and in the restaurant. Cohesion between social, web, and offline collateral was key to the awareness strategy.