A passion for the art of piercing drives the talented team at Amato Jewely and Body Shop to provide their local community in Coral Springs, Florida with expert guidance and services that exceed the most rigorous standards of safety. Educating clients about safe, quality body piercing is an ongoing mission for the shop. I was asked to create informative and engaging content that would help spread their message and also help their recently opened shop location be found online by locals searching for piercing shops nearby.




Modifying content with SEO in mind.

I was asked by Amato Jewelry to help bring the content of their new website in line with their new brand positioning and enhance their services and location online with the integration of rich content, strong calls-to-action and an engaging commerce experience.

With the opening of a brand new shop and the need for new customers to walk through the doors, I was tasked with implementing a local SEO strategy that would improve the website’s search engine rankings. After assessing the local industry and competition, I developed a custom content and onsite SEO strategy that included submitting the business to Google’s Business Listings and enabled the shop to quickly outrank their competition for highly-searched, valuable keywords.