Atlas Stoneworks is an ecommerce website with a highly curated collection of natural stone plugs for body piercings. I was tasked with helping the web design team develop the voice and messaging for the new brand’s site that would help them stand out.  



Working closely with the team, I was able to establish the voice, value proposition and key selling points for the online store, as well as help shape the brand’s key pillars.

Strengthening the brand’s story

The stone plugs at Atlas Stoneworks are more than just aesthetically beautiful. Naturally sourced stones like amethyst, jade, rose quartz are known to have properties and affects on energy as unique as their colors and patterns. As part of the brands fun, new voice, I created product descriptions and content that was easy-to-read, engaging and informative.