SPORTS TURF ONE
As the leading sports field turf company in the country, when it came time to update their branding and out-of-date website, it’s was important to the sharp team at Sports Turf One that their new brand messaging and web content was fresh and current while honoring their history. By developing a content and SEO strategy that easily showcased their offerings and educated consumers about their products, I was able to help STO launch their new website ensuring that they always stay a cut above the rest.
After auditing their existing website and digital marketing strategy, I worked with the web design team to deliver a new site and URL structure, linking strategy and web copy that encouraged lead generation and helped consumers educate themselves with informative content.
Using buyer cycle data to create a content startegy that leads to action.
By completing thorough market research, competitor analysis and keyword research, I developed a custom content strategy for the website and printed marketing collateral that included product descriptions, value propositions, strong calls-to-action, meta data and more.
By focusing on highly searched keywords with beatable competition, listing their business across all search engines and optimizing their website and content to meet the most rigorous SEO standards, I helped STO increase their organic traffic and online authority month over month.